Steve Schlagel's Small Business Blog

Making Mobile Apps Work for You

by Steve on May 11, 2012

Ever wished your business had a mobile app to offer your customers and clients?  Mobile apps (applications) are, in fact, vital to an increasing number of small businesses. Prospects and clients need to reach you easily and immediately. They need to find you quickly among all the competition out there. They need to see your logo, find your location, examine your products/services, and pursue your links. You can’t wait for them to get home to their desktops (and neither can they).

Still, it is a daunting technology which presents fears of getting into the mix – and of staying out of it. There are concerns about set up, pricing, and expertise. It’s a sunk cost to large corporations, but the same costs have spooked small business owners.

App Express is 2011 start-up ready to bring mobile apps to small businesses owners– at a price and ease they can afford. In the words of Mary Beth Brendza, CEO of App Express, the company wants to enable small business owners “to run their business from their pocket.”

They offer an attractive and easy to navigate website at http://appexpress.com The site offers videos, trials, and samples (only fitting for a website claiming to promote same.) It promises professional and sophisticated maps to facilitate payment making, appointment scheduling, daily couponing, deal messaging, and social sharing. And, they provide you with the pricing.

25% of all US mobile users (smartphones, tablets, PDA’s, etc.) use only their mobile device (and mobile apps) to shop, schedule, set appointments, make payments, and so on. The growth in sale of mobile devices and such uses is exponential in speed and size.

Current and future customers rely on their mobile devices to the increasing exclusion of their desktops and laptops. Look around the room at your next Chamber of Commerce lunch to see people multi-tasking. For good and bad, mobile apps have become an integral part of our personal and work-lives. Google Mobile Ads reports:

  • 9 out of 10 smartphone searches lead to action (purchasing, visiting a business, etc.)
  • 24% recommended a brand or product to others as a result of a smartphone search
  • 95% of smartphone users have looked for local information
  • 88% of these users take action within a day
  • 77% have contacted a business, with 61% calling and 59% visiting the local business
  • 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer
  • 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones
  • 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store
  • 71% search on their phones because of an ad exposure, whether from traditional media (68%) to online ads (18%) to mobile ads (27%)
  • 82% notice mobile ads, especially mobile display ads and a third notice mobile search ads

The times, they are achangin’, and we need to be on board. It is vital for small business to be able to develop a cross-channel strategy and implement an integrated marketing strategy that makes puts you in the hands of mobile users.  Mobile apps might just be a great way to make that happen!

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Tips for Hiring Based on Behavior

by Steve on May 4, 2012

Would you agree that past behavior is a good predictor of future behavior?  And if so, how do we as small business employers guide candidates to share those past behaviors that are applicable to the position we are working to fill?  Might I suggest a cleverly designed one-on-one interview (but only when you are satisfied as to the “advertised” details about your applicant)…

A resume and a qualifying phone interview usually can determine the facts about an applicant’s work history. Likewise, you should have all the material you’ll need to run a background check on the employee’s claims to schooling and job chronology. No matter how big or small your business is, make sure you get this done before moving forward with a hire.

Too many small business owners, though, pressed by their needs and calendar, fail to bring importance to the interview that investigates past behavior. Too many tell me that they know a good employee “when they see one,” or they’ll say, “my gut tells me this is the right guy/gal.” Often,  these are the same folks who complain about employee turnover and the work ethic of today’s generation.

Experience tells me that 90% of the bad hires made are made because of poor interviews – by the employer. If you want to fix this, prepare an interview that seeks to uncover past behavior trends:

  • List the questions you are going to ask.
  • List the questions that you might ask if the conversation takes you there.
  • Include space for your notes after each question.
  • Include a scale of 1 – 5 regarding the quality of the response.
  • Use a checklist to verify the issues, facts, and behaviors covered.

Do not intimidate the applicant. Present a positive and welcoming personality. But do start the questions immediately.

Ask Open Questions up front: “Did you have trouble finding the office?” “Have you met any of our people, and what was your impression?” “Take a look around and tell me if you would have trouble working in the environment you have noticed so far?” Such questions require more than “yes” or “no” answers.

Revert to Closed Questions: “I see by your resume you graduated from High School. Is that correct?” “You’re here to interview for the customer service position?” “You wrote on your application that you are available to start immediately. Is that right?”  By now, you have like established a bit of a comfort level with the candidate and can be more confident in the honesty of the behavioral questions to follow.

Push on to Behavioral Questions:  Behavioral Questions expect the applicant to reply at length. I suggest you tell them up front that you are interested in the action they took to fix a problem and in the result their action achieved.

Pose a Problem:  “We had been receiving complaints that a customer service rep was losing his temper on the phone with customers. The complaints were reported to me by one of his co-workers. Our workers are encouraged to solve such problems on the floor. Have you been in a position where you were concerned about the behavior of a co-worker?”

Listen:  You want to listen with your script and evaluation survey in hand. You are interested in the applicant’s answer and the results of his action. But, you are also interested in the way the applicant answers. For examples, does he take time to frame his answer? does his answer reflect an understanding of the question? and do his “results” match the behavioral need?

Prepare your questions with the job description in mind: “Tell me about a time when you . . . ?” “Imagine that you find yourself in the following situation . . . “ How would you fix a situation like . . . ?” Establish metrics and a point system for each question. If there is more than one person on the hiring team, put the script in each of their hands and discuss the scores and any variances.

Then – and only then – having followed a process such as this, if you have two candidates with equal scores, then, by all means, please go with your instinct – this time backed up with preparation and investigation.

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Tips for Securing Government Contracts

by Steve on April 27, 2012

Becoming a Federal government contractor – while not always simple – often results in contracts that are lucrative and long lasting. For small business, such government contracts can easily be a path to growth and longevity, particularly in a depressed economy.

Small business owners would be mistaken to think that they are too small to matter. Departments of Defense, Energy, Health and Human Services, Treasury, etc. all have needs of products and services. They are particularly interested in innovation and promise, virtues that are usually cornered by entrepreneurs.

Thankfully, doing business with the Federal Government is pretty transparent. While the directions and resources may be overwhelming in sheer volume, the information is readily available to assist you in your bid for becoming a government contractor.

Departmental size, bureaucracy, and decision-making can also be barriers to your success. Still, if your business provides a product or service useful to government needs, you shouldn’t be deterred.

Keep the following tips in mind when considering or pursuing government contracts:

  • Time is not your friend. Give your plans 12 to 14 months to mature. The current contractor doesn’t always get a renewal. Sometimes, they have failed the agency; other times, you can beat the competitor’s bid.
  • Put your hat in the ring. List your business on the Central Contractor Registration. This is a database agencies can search for info that appears to suit their current needs.
  • Put the plan in motion. Check FedBizOpps.gov where all government interests must be posted. Reviewing their needs locates potential targets for you; it also tells you what they are looking for, so you can adapt to their needs.
  • Do deep and wide research. For example, the Department of Defense has an Office of Small Business Programs which includes a Guide to Marketing to the DoD.
  • Explore resources such as your local Procurement Technical Assistance Center, set up to assist small businesses, especially those that are veteran, disadvantaged, or women-owned business, in their application processes with assigned Small Business Specialists.
  • Secure the “solicitation for the requirement.” Study it in detail, seek advice, and do what you can to meet the specifics required.
  • Turn information on the competition inside and out. Explore available databases on current contractors, subcontractors, and earlier contractors. It’s all available to you – if you take the time.

Now, be advised:  Federal contracts represent a significant undertaking in time, and time is expensive. So, clearly – if there is no felt return for this investment, stay away. But, if you see potential here, set goals, staff to the need, and secure qualified advice. It can re-shape your business future! 

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Do You Need a TLD?

April 20, 2012

Whether or not to register a TLD – or Top-Level-Domain – is the newest challenge in front of small business owners. It’s not an easy decision and requires some thought. Internet domain names are registered with the Internet Corporation for Assigned Names and Numbers (ICANN). They have filed 100+ million names which do not admit [...]

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Hire Heroes for Small Business Needs

April 6, 2012

Despite the resources we have gathered here, our American Heroes – service men and women – often find it difficult to find placement upon their return (in fact, NBC reports 12% unemployment in this group).  Small business owners are not positioned to solve all of the problems, but as job creators, you can help. Included [...]

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Tips on Writing Your Business Plan

March 30, 2012

Before the Business Plan:  For those of you that know me, you know that I’m a firm believer in making sure you have a marketable product or service long before you start your business plan.  So for those of you who already know there is a demand for your product and/or service, please sharpen your [...]

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Fresh Perspectives for 2012

March 23, 2012

If we are going to make room for small business ambition, strategy, value, and success in the future, we have to find a new vocabulary - not to mention a new lens with which to view the world.  Try these different perspectives on for size… Downside:  Unemployment will hover around 9%. Upside:  Unemployment is not likely [...]

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Laying the Foundation for Value, Part 3

March 16, 2012

This is the third in a series devoted to building business on value and redesigning your business to maximize customer perceived value. Value is not just in the eye of the beholder. It has a feel to it. Customers know what value feels like as they run it through their fingers. If you, the small [...]

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Woman-Owned Business: What’s Different?

March 9, 2012

Woman-owned businesses are fast becoming their own industry sector. 2010 Census figures rollout, reports from Forbes, National Association of Woman Business Owners (NAWBO), the Small Business Administration’s Office of Woman Owned Business, and others are emphatic about their expectations.   Allow me to summarize the statistics.  Currently, woman-owned businesses account for less than 18% of the U.S. [...]

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Tips for Interviewing for Customer Service

March 6, 2012

We make big mistakes when we confuse customer service with friendliness, goodwill, and personal warmth. “Cheerful” and “upbeat” are personality traits – not skills. Until you figure this out, you will go through a lot of customer service turnover – and risk loss of customers. When thinking about what you need in customer service help, [...]

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