Thanks for the comment. Agreed! Check out the next post. I write often about the importance of measuring, particularly about marketing results. As a 30 year business coach, I certainly hold clients accountable to specific, measurable goals. But you’ve reminded me it is worth writing about more frequently.

An interesting comparison but I think athletes are committed to measurement and improving personal performance.

Too many small business owners work hard but don’t measure and don’t push themselves to achieve specific goals.